Measure what your press coverage really achieved
Every piece of coverage is read in full and compared with your press release: what was picked up, by whom, with what reach and in what tone.
What we measure
Five readings of your coverage, to move from counting to analysis.
| Reading | What it tells you |
|---|---|
| Qualified coverage | Each piece of coverage classified by type of press, audience size and type of article: in-depth feature, generic pickup or quick mention. |
| Fidelity to the press release | Were your key messages picked up, reworded or distorted? Is your brand cited under the right name? |
| Sentiment and stance | The tone of each article, and the image it gives of you: innovative, committed, expert, or on the contrary in the background. |
| Journalists and amplifiers | Who covered the story, from what angle and with what reach. So you know who to turn to for the next campaign. |
| Share of voice | Where you stand against your competitors on the same themes: who drives the narrative, not just who publishes the most. |
Beyond volume
Our AI reads each piece of coverage in full and compares it with your press release, not just with the words it contains.
The problem with traditional coverage reports
- A volume figure that mixes automatic pickups with real stories
- No indication of whether your messages were picked up
Our approach: article-by-article reading
The platform also finds coverage you had not spotted, then analyzes every piece: what was picked up from the press release, by whom, and how.
Qualitative and quantified proof of your coverage.
From press release to coverage report
Four steps, no spreadsheet to fill in.
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Your press release
You share the press release and the key messages you want to see picked up.
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The coverage
The platform finds the articles, including those nobody would have flagged to you.
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The analysis
Each article is read and qualified: reach, fidelity, sentiment, journalist.
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The report
Automatically generated charts, and answers to your questions in plain language.
For those who have to report on results
A press campaign should be judged on what it changed in the coverage, not on the number of articles. The platform gives you what you need to prove it.
- PR agencies
- Prove the value of a campaign to your clients, with a report that goes further than an article count.
- Communications departments
- Show your leadership the real impact of your announcements, campaign after campaign.
- Influence and PR teams
- Check that your messages are picked up accurately, and spot the journalists who carry your topics.
Let's talk about your next campaign
Tell us what is at stake: we will show you what the platform can measure for you.
They trust us
FAQ
How is this different from a press review?
The press review brings you what matters on your topics every day. Coverage analysis starts from one specific announcement, a press release or a campaign, and measures what it produced in the press.
Why not just count the articles?
Because an automatic pickup of your press release and an in-depth feature are not worth the same. Volume tells you the story circulated. It does not tell you whether your message was understood, or which outlets and journalists carried it.
Do I need to provide the list of published articles?
No. The platform finds the coverage itself, including pieces nobody would have flagged to you. You start from your press release and your key messages.
Can I compare myself with my competitors?
Yes. Share of voice measures where you stand against your competitors on the same themes, and a positioning matrix shows which topics each one is associated with in the press.
How does the AI analyze the articles?
Our AI reads each article in full and understands its context, instead of looking for keywords. It spots what comes from your press release, what was reworded and what was added. It runs on proprietary models developed in-house.