The move, not the noise
What shapes a competitor's strategy comes to the top. The rest is aggregated and available on demand.
Competitive & market intelligence
Know what is moving in your market, without spending your mornings on it.
A competitor hiring, an acquisition, an executive leaving: you always hear about these moves eventually. The real question is when. That same morning, or three days later, once everyone is already talking about them?
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What is moving in your market, not everything that mentions it.
Every minute you spend hunting for these moves in the press is a minute less to respond the right way and assess their impact.
If you run a retailer like Carrefour, what interests you at Intermarché is a change on the board, not a new Franprix opening in Montélimar. With a keyword list, you can exclude neither: you track the competitor, so everything that mentions it comes up. By filtering on meaning, we surface the appointment that matters and aggregate the store opening.
And if your market crosses borders, an article about a competitor making a move abroad comes up at the same level as a move in France, in its original language and translated. You do not track one country at a time. You track a market.
The rule, applied to your competitors.
What mentions your competitors on a given morning, and what the sorting does with it.
| Type of mention | Decision | Why |
|---|---|---|
| Board appointment | kept | The move shapes the competitor's strategy. |
| Acquisition or funding round | kept | The balance of power in the market shifts. |
| Move abroad | kept | Comes up at the same level as a move in France, translated. |
| Store opening | aggregated | The competitor's name appears, its strategy does not. |
| Passing mention | aggregated | The competitor is cited, the story is about something else. |
| Reprint of the same move | aggregated | Attached to the original article, not listed twice. |
Aggregated does not mean deleted: every mention is still counted and available in your monitoring. And the level of sorting is your call: if you would rather receive every single mention, you can.
Three ways to follow only what matters.
A market, not a country
Moves abroad at the same level as moves in France, in the original language and translated.
One entry per move
Articles covering the same event are grouped together.
Anonymized client case
A leading streaming platform.
One of the market's leading streaming platforms tracks three things at once, which have almost nothing to do with each other.
- How the audiovisual and SVOD market is evolving in France: what the other platforms are doing, how the sector is shifting.
- Its own corporate news, a leadership change for example.
- Its major productions of the year, which the press mostly refers to by title.
These three topics live in the same press but cannot be handled the same way. An article on France's release-window rules (the "chronologie des médias") does not carry the same weight as a piece about a production or a short corporate item.
Keyword tracking cannot resolve ambiguity either: a watch on Orange pulls in articles about citrus fruit, a watch on Safran pulls in saffron recipes. For a platform whose productions are titled with everyday words, the noise is the same. Out of two hundred articles surfaced, one hundred and ninety were off topic or mixed up. Ten were worth reading.
What changes. The hour the team used to spend every morning combing through trade press, LinkedIn feeds and business news is gone. A competitor's move spotted at 8 a.m. feeds a call that same morning, or a decision within the day, instead of being discovered days later, once everyone is already talking about it. The time freed up goes where a platform creates value: reading the market's moves, putting them in perspective, turning them into a decision.
34M+articles analyzed
870,000+news stories tracked
1,000+themes tracked
100+countries covered
Track your competitors and your market, starting tomorrow.
Set up my monitoringStrategic information, without the noise.