Narrative and impact on your image
The stories the press tells about you, their impact on your reputation topic by topic, the articles that carry the most weight and the moment the tone shifted.
Fully interpret your press coverage
Your brand's story across the entire press, read and qualified article by article, and its impact on your reputation, in the context of your market.
What the report contains
The contents are never fixed: they evolve with what the data shows is relevant.
Competition and balance of power
The angles your competitors own, the words each brand is associated with, and who is gaining ground on the topics that matter.
Journalists
Who talks about you and with what effect, who starts the narratives that others pick up, and who covers your competitors without ever mentioning you.
Momentum and signals
Coverage peaks, how fast stories spread, emerging topics to watch and what has changed since the previous period.
Your voice
The share of the narrative that comes from your own announcements, how present your voice is on sensitive topics, and how your executives are portrayed.
Volume and structure
Where the coverage comes from, where you are seen favorably or unfavorably by type of media, which group entity carries the narrative, in France and internationally.
How the report evolves
Need a specific analysis? We provide it. There is no limit to the information we give you.
Excerpts from a report (fictional case of an energy company)
Fictional exampleDrag the chart to see all of it.
Impact, not tone
The question is not whether the journalist is well disposed toward you, but what the article leaves in the reader's mind.
| Criterion | The problem with traditional analyses | Article-by-article reading |
|---|---|---|
| Mentions | Mentions counted by keyword, even when you are just part of the backdrop. | Every article is read in full. Those where your brand is only a passing mention are handled separately. |
| Sentiment | A sentiment score that judges the writing, not the impact on your reputation. | Articles that are really about you are assessed on their impact on your image, even when they stay factual. |
Findings, not tables
The kind of conclusions a report delivers.
- 2 in 3
- articles about you do not stem from your own announcements
- 9 in 10
- articles on your sensitive topics do not quote you
- 1 to 10
- the lifespan of an announcement compared with that of an established narrative
- 1 date
- the day the tone shifted, and the article that triggered it
- 1 in 4
- unfavorable articles is about a decision that is not yours to make
- 3 journalists
- account for half of the narrative about your brand
- 48 h
- for an unfavorable story to be picked up by the national press
- 2 competitors
- own the topics on which you want to be heard
From press to report
Four steps, one document.
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The scope
Your brand, your competitors, the period and the press regions to cover.
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The corpus
Every article is read. Those where you are only mentioned are set aside.
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Qualification
Narrative, topic, impact on your image, journalist, and what can really be attributed to you.
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The report
Figures with commentary, charts, and a ready-to-use summary.
To answer three questions
Where do we stand, how are we perceived, how do we compare with others. The report answers them with figures you can explain.
Communications departments
Report on your image with a diagnosis, and decide where to speak up in the next period.
Executive committees
Separate what the sector makes you carry from what comes down to your own decisions.
PR agencies
Walk into your client's office with a reading of how they and their competitors are perceived, and well-supported recommendations.
They trust us
FAQ
How is this different from media coverage analysis?
Media coverage analysis starts from one specific announcement, a press release or a campaign, and measures what it produced. The perception report starts from your brand: it reads everything the press wrote about you over a period, whether or not you were the source.
What does "impact on image" measure?
The likely impact of each article on your reputation, regardless of the journalist's intent. A strictly factual report can damage you, a neutral article can show you in a good light. Each article gets a single label: favorable, neutral or unfavorable.
Why are some articles set aside?
Because your name often appears where you are not the subject: a market brief, a directory, an events listing. Counting them would skew every proportion. A keyword tool cannot make that distinction: it is a reading decision, made on each article.
Do you separate what is within our control?
Yes. Part of your coverage is about facts you do not decide: a regulatory decision, a political debate, a strike or social movement. The report gives both readings, everything written about you and what comes down to your own decisions, so you know what you can really change.
Can we compare ourselves with our competitors?
Yes, it is one of the sections of the report. Your competitors are read with the same method, which tells you whether a proportion is normal for your sector, who owns which topics, and who is gaining ground.
How does the AI read the articles?
Our AI reads each article in full and understands its context, instead of looking for keywords. A theme is counted when the article deals with it, not when the word appears in it. It runs on proprietary models developed in-house.
See what the press says about you
Let's talk about your brand and your competitors: we will walk you through a sample report.